Some questions you might consider:

• What is the purpose of having a website?
• Who is my audience?
• What do I want from my viewers?
• What will I offer my viewers?
• Will the site be primarily for informing, or for marketing?
• Do I want to make sales directly from the site?
• Do I need to measure income from the website?
• What is my budget for the website? (Both setup and maintenance)
• How frequently will the information on the site change?
• Do I have existing graphics to consider for the look of the site?